A short video for outdoor retailer REI.
An anthemic brand video for REI's 2016 spring campaign, this video showcases REI's dedication to quality and functional product, designed by people with a passion for the outdoors.
Built on Purpose
We listened to member feedback and consulted the experts who work in our stores. The result? REI gear that’s built on purpose. Because you’re not finished and neither are we.Posted by REI on Tuesday, April 5, 2016
CAMERA: John Houser, Jason Lohr-Johnson
MY CONTRIBUTION: Camera, edit