Eddie Bauer | SubPop Collaboration

An iconic collab with two local legends

Eddie Bauer, creator of iconic flannel shirts, collaborated with Sub Pop records, legendary label of the Seattle music scene. Together, a series of shirts were released to celebrate the timelessness of flannel as a statement of identity. For this project, we teamed up with two Seattle music acts, Taco Cat and Shabazz Palaces to capture that feeling and movement only true performers can deliver to emphasize a lifestyle shoot like no other for the brand. Subbing out backpacks for guitars, the trail for a stage, and a campfire for an amp, we capture the spirit of Seattle rock and rap while reminding people the Eddie Bauer brand remains cool.

Concept model. The front side of the container lowers to become a stage.

IMAGES:

CREDITS

MY CONTRIBUTION: Photo Art Director, Design Ideation, Video Content Art Director
SITE DESIGN: James Bowman, Em Koelbl
PHOTO: Coco Aramaki

Kevin Knutson

206.293.1226

KevinPKnutson@gmail.com

Seattle, WA