Eddie Bauer | Ice Box Experience

A series of "invisible model" product photographs

´╗┐Our team was challenged with showcasing a series of innovative products on a campaign page that would emphasize the design stories of each product within the brand's historic context of field testing. To give the products a distinct and elevated look in the photography, we opted to find a way to visually communicate the product that was unique from our standard on-figure studio looks or in-field editorial capture. The product was shot with "invisible models" giving the illusion of on-figure pieces with the added context of implied action and movement, all while visual attention could focus on the details of the products. The end result allowed for a campaign experience that brought additional content elements, like videos, into an engaging multimedia page.

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Concept model. The front side of the container lowers to become a stage.

IMAGES:

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ADDITIONAL CONTENT:

CREDITS

 

MY CONTRIBUTION: Photo Art Director, Design Ideation, Video Content Direction
SITE DESIGN: James Bowman, Em Koelbl

Kevin Knutson

206.293.1226

KevinPKnutson@gmail.com

Seattle, WA