An in-house creative refresh from the ground-up
Previously, the once-every-two years brand commercial for Eddie Bauer had been created by an external agency. In 2021, I was tasked with re-envisioning the ad to better align with our evolving brand voice and direction. Using only found footage from our archive, minimal graphics, a licensed music track, and a locally recorded voice talent, we created both a :30 and :15 version of the brand ad for social and streaming (CTV) platforms.
Concept model. The front side of the container lowers to become a stage.
MY CONTRIBUTION: Director, Writer, Producer
Editor: Karl Archer
Audio: Formosa Audio